We will always protect what we love.

We believe in doing everything we can to sustain and preserve our one-of-a-kind, awe-inspiring environment so that everyone has the opportunity to experience the joy of the outdoors.

Smartwool was founded out of a deep love for the outdoors. We’re happiest when we’re mountain biking through aspens, skiing fresh powder, and hiking ridgelines. We believe the places we play should be protected and shared.

That’s why we set up a our environmental advocacy program and partner with organizations that are fighting to protect our most treasured places and fostering a love of the outdoors in future generations.